Why FilmDoo Expanded Into Language Learning
FilmDoo first launched as a movie-streaming platform helping people to discover and watch great films from around the world. FilmDoo now has over 280,000 registered users from 194 countries and over 3,000 films. Today, FilmDoo has one of the largest international film catalogues online.
In 2019, FilmDoo noticed that over 80% of their traffic was coming from language-related searches and keywords. In a survey that soon followed, over 70% of users said that the number one reason they are a watching a film on FilmDoo is because they are learning a foreign language. The company conducted more research and saw that there was an opportunity to expand into online edtech by providing film- and video-based learning which can help raise and retain student engagement through engaging films.
FilmDoo went on to develop an innovative layer of edtech that can now turn any film and video into an interactive lesson.
Today, FilmDoo is the world’s first edutainment platform to combine language learning with an extensive and powerful international catalogue of films.